Mobile Live TV Streaming has become very popular and effective for following and promoting events.
A great number of online newspapers and magazines are resorting to live video streaming to follow important events involving millions of users. Just think about how the Concordia cruiser was lifted up, about the vote of confidence in the Senate and about the demonstrations in the open or the First of May Concerts.
While in the past only broadcasters were able to deliver a service of this magnitude because of high distribution costs, it is now possible to be equipped to provide these services by exploiting video streaming technologies that have much lower fixed costs and variable costs depending mainly to the bandwidth used.
What is now changing is the usability of multi-channel live streaming. Whereas in fact previously users were able toview traditional TV with obvious time/space constraints, now through mobile video streaming technologies they are able to follow an event anywhere using their own PC's, smartphones, tablets or smart TV with considerable advantages involving availability and live content pervasivity.
The advantages are evident as well for operators who are able to exploit the importance of event whose target it is to increase or consolidate their own catchment area followed by an immediate increase in advertising income.
Live video streaming - basic elements
Implementing live professional streaming in a connected environment (Conference halls, Assembly halls, etc.) causes no particular problems because you only have to use a video encoder connected via LAN and a streaming media server. For media server streaming you can use a cloud server as well that enables you to manage user peak loads and connectivity easily.
Live Video Mobile Streaming - what changes
The level of complexity changes when live streaming entails video operators on the move and consequently who are not able to make use of LAN or wifi connection. This may above all occur when live streaming is performed in the open air where there are no connections (such as in the case of the lifting up of the Concordia) where diverse technologies are required. The encoders for mobile streaming in fact enable using the 3G, 4G/LTE connection and wifi for the purpose of utilizing live streaming in any place. New generation encoders even enable you to extend the connectivity of your video streaming device using different 3G or 4G pin memories simultaneously as well as delivering HD streams. The potential of these devices is remarkable and this is just the beginning as a widespread distribution of the new 4G technologies will then be available in all Italian homes of gradual cost cutting in live streaming costs.
